No hidden algorithm.

A website, an X handle, or simply a name - yours, your brand's, your project's. Name listings carry the links you attach (portfolio, GitHub, socials, even an email or phone number), and the first link is where clicks on your listing go.

By your total amount, nothing else. Pay more than the current holder of a spot and it becomes yours; matching their amount leaves you behind them. Paying again later adds to your total - top-ups stack, they never reset.

You can pay the price a position costs right now, but the board can move between your click and your payment settling. Whatever amount lands is what ranks - that amount is the only guarantee.

Yes. Checkout runs through Stripe, and your listing goes live the moment the payment settles - usually seconds. Your rank updates everywhere at once: the World ladder, your industry, and every audience filter that matches your tags.

No. There is nothing to sign up for. Enter your URL or name, pick your audience, pay, and you are on the board. To update a listing later, buy again with the same URL or name - the new payment carries your changes.

Not through links - every outbound link is sponsored and nofollow by design. What you get is placement in front of people browsing the ladder, plus a click count reported in the open.

Anything harmful, deceptive, or unlawful. Dark web addresses and gambling are blocked automatically, and we reserve the right to remove any listing that crosses the line - see the Rules.