03 / the rules
The amount is the truth.
A short version of the mechanic, written so nobody has to guess what they are buying.
01
Amount, not position
You are buying an amount, not a position. Your amount decides your position at all times. Ties go to whoever placed first.
02
Two separate boards
Global and category amounts never pool. Paying $500 on the Global board does nothing to your category rank.
03
Cumulative forever
Top-ups add to your existing amount. At launch the ladder is permanent and all amounts are whole USD.
04
Paid links, not backlinks
Every outbound link is sponsored, nofollow, and routed through a click abstraction. The value here is visibility and clicks, not link equity.